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Understanding Your Goals

Developing a Clear Vision for Your Small Business

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Questions to ask before starting your business

Define what problem the business solves
Define how this business will benefit others
Define what the expected outcomes for the business are

Visualizing Your Vision

Write out the business mission statement
Write out what services or products the business offers
Choose what marketing channels to use ie. 'Instagram, email'
Create a timeline for all vision tasks

Starting a new business can be an exciting yet nerve wrecking task. But having a clear goal and vision for your small business is key to unlocking its potential and setting it up for success. A well-thought-out plan for success starts with understanding your goals, vision, and purpose.

What Are Your Goals? Before you begin setting up your small business, take time to understand what you hope to achieve with it. Ask yourself questions like: What problem am I trying to solve? How will this benefit others? What outcomes do I expect? Keep these goals in mind throughout your business's development as they can help you stay focused on the bigger picture.
"...having a clear goal and vision for your small business is key to unlocking its potential and setting it up for success"

Stick to Your Plan: Having a clear vision of what you want from your business is essential for seeing it through to its completion. As nuanced details often come up during development, make sure to always keep sight of why you set out on this venture in the first place. Utilizing resources such as feedback from customers or industry experts can help refine or improve your original plan while still keeping it true to its original intention.
"As nuanced details often come up during development, make sure to always keep sight of why you set out on this venture in the first place."

Visualizing Your Vision: Once you have determined your core goals, begin putting together an organized plan of action. This can include writing out a mission statement, deciding which services or products you will offer, developing marketing strategies and defining the target customer base. Additionally, create timelines for each step of the process so that you are actively working towards specific milestones along the way.
"...actively working towards specific milestones along the way"
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